Wednesday, November 16, 2005

Shop-Till-You-Drop Specials, Revealed Here First

For retailers, the day after Thanksgiving is a painstakingly orchestrated affair.
Prices are scientifically slashed, down to the penny. Sales begin at dawn. And glossy circulars containing the well-laid plans are distributed just a day or two ahead to keep consumers and competitors in the dark.


Or at least that is how it worked before people like Michael Brim came along. From a cramped dorm room in California, Mr. Brim, an 18-year-old college freshman who dines on Lucky Charms and says he rarely shops, is abruptly pulling back the curtain on the biggest shopping day of the year.
His Web site, BF2005.com, publishes the circulars for what retailers call Black Friday - the day that officially starts the holiday shopping season - weeks ahead of time.
So far this year, sources have leaked advertisements to him from Toys "R" Us (showing the Barbie Fashion Show Mall, regularly $99.99, for $29.97); Sears (a Canon ZR100 MiniDV camcorder, regularly $329.99, for $249.99); and Ace Hardware (a Skil 12-volt drill, regularly $44.99, for $24.99).
Mr. Brim says his motive is to educate consumers. But retailers are furious, arguing that the site jeopardizes their holiday business, and they have threatened legal action.
But BF2005.com is not their only problem. There are now at least three Web sites dedicated to digging up Black Friday sales secrets, creating a fierce competition to post the ads first. It is so heated, in fact, that all three sites stamp the circulars with bright electronic watermarks to discourage rivals from stealing a scoop.

get a head start on formulating your post thanksgiving shopping plan.. look at the circulars that stuff the thanksgiving day paper way in advance. shop smart!

http://bf2005.com/

also check out...

http://gottadeal.com and

http://blackfridayads.com

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